Why being trained in social networks is essential to optimizing your marketing strategies?
Today, in France, almost 1 in 2 French have an account on a social network. More and more, socionauts are also always more assiduous; the French connects on average 2 hours/days to social networks. Being present on these platforms is therefore “unavoidable”. But to make this tool, a real leverage of visibility and optimize your digital strategy, it is essential to master them properly – even if you are trained.
The importance of social networks in digital marketing
After Google, YouTube and Facebook are among the most visited sites in the world. In France, the social network imagined by Mark Zuckerberg alone identifies 27.4 million unique visitors per month. Twitter account 5.8 million unique visitors per month… Figures that show the importance of social networks in the digital world!
And for those who think that this is only a trend, the last study conducted by Hootsuite and we are social prove it: with 38% of users active in the hexagon (i.e. 58% of the population) in 2017, the use of social networks is on the rise… and is not about to stop!
The main reasons for integrating social media into your strategy
Tools to create a community and develop online visibility, social networks also allow to sell. And here too, the numbers are unappealing:
52% of Internet users consult social media advisories before purchasing
71% would be more inclined to buy online after seeing a product recommended on social networks.
65% use them to get gift ideas before Christmas.
But that’s not all; social networks also make it possible to:
Retain customer loyalty by maintaining the link (exclusive offers, unveiling of new products…).
Generate traffic on your e-commerce site or in your physical shop: photos, videos… Social networks are a great showcase for brands. By highlighting their products or their services, they encourage the purchase, and thus to go to the shop or the e-commerce site.
Contribute to SEO action: traffic source, social networks are now taken into account by Google’s algorithm.
Recruit candidates as part of a job offer.
Aware of their many strengths, more and more companies are interested in social networks. Last year, throughout the European Union, the presence of companies on social media increased by 25%.
But integrating social networks with its marketing strategy in an “all-azimuth” way is not the most conclusive. First step for an optimal presence: to know the different social networks, their functioning and especially their community. Better than a training, we offer an overview!
What network for your target?
As an undisputed leader, Facebook now has more than 40.8 million users per month in France. Beyond the customer’s potential, the social network is interesting because it lists as many men as women, on all age groups.
If you want to touch the CSP + more, instead, orient yourself to Twitter (34% of its users). With nearly 20.6 million French connected per month, the social network of micro blogging is particularly prized by the 25-49 years (49%).
Is your target more feminine? Instagram is made for you; 54% of her audience is made up of women! According to global Web index, 41% of Instagrammeuses are between 16 and 24 years of age.
Do you want to talk to young people more? Have the Snapchat reflex! 71% of users are under the age of 25. Daily, 62% of the 16-24-year-olds connect to it each week to share instant content.
Other social networks, more professional, also exist. Examples include LinkedIn through which brands can relay a job offer, search for candidates, highlight their news…
Want to know more? To set up a relevant webmarketing strategy, follow a training on social networks now.
If you are in position, this will allow you to better understand these tools and make them real levers of performance.
If you are currently looking for a job, this will not only contribute to valuing your profile when you answer a job offer, but also to be effective in your future job posting.
Find out now!