In 2019, many companies will continue to turn to digital marketing. This means buying space on websites, mobile apps and social platforms such as Facebook, where audiences are targeted using information about their buying habits and interests.
What you may not know is that digital marketing is within reach of everyone, and that, contrary to what you may think, conducting online campaigns is not very costly. With some tips, you can improve your results.
If you are considering digital marketing, here are 5 tips.
1. advertising expenses are affordable, very specific and easy to use
We are accustomed, when we think of advertising, to think of staggering amounts. But digital ads are not necessarily costly. They are so simple and easy that even small businesses can connect, develop and broadcast their ads in an hour.
For example, you can stream ads for just 5 euros per day on platforms such as Facebook and Google. And also target a much more specific audience: those who are most likely to be interested in your product or service. Their data comes from several sources such as subscription services, Web browsing behaviors, financial data, geographical location and credit card purchases.
Algorithms allow you to broadcast your ad at the best time to impact the user. They are really easy to use because the ad-buying platforms are simple and organized. The algorithms associated with the metadata used on these platforms have been simplified to target your audiences well.
2. digital marketing: connected TV and digital audio ads to diversify your communications
Digital media also include audio and video TVs connected to the Internet. Videos on connected TV commercials are broadcast on Hulu, roku apps, for example. These people are more difficult to reach by television and have a higher household income.
How do you do that? Work with a company that buys TV commercials connected to technology companies. Find local companies offering these capabilities with an affordable marketing budget.
Same thing for audio ads. They appear on Spotify, Soundclou. If you want to do this yourself, you can sign up for the Spotify self-service advertising program to purchase your own audio ads only on Spotify.
But to reach many different users on stations, you can deploy digital audio on local stations, Soundcloud, among others, with the help of a marketing agency.
3. digital marketing: betting on the hyperlocal
There is a whole interconnected system of applications, data collectors and media companies that make your physical location available to advertising companies.
With contact information, vendors can stream ads to only users in a particular location or place. Just draw a radius around an address. Or, use the same data to reach people in the vicinity who have visited similar companies.
4. make your mobile ad
Mobile devices are the key to reaching an audience. It is estimated that adults spend three hours and fifteen minutes on their mobile devices every day, which opens up great prospects for digital marketing.
5. what investment?
The investment is estimated to be between 1% and 6% of last year’s gross turnover. Another way to determine your budget is to use your sales range: for each product sold, an X amount is invested in advertising.
Your competitors will continue to practice digital marketing to increase their notoriety, influence the process of taking into account the buyer, acquire new customers and maintain relations with the alumni, because digital marketing is scalable, accessible, affordable and powerful.