For most professionals, a website is essential today. It’s a way to be visible to customers. It is also necessary that the site is different from that of competitors and that it corresponds to what customers are looking for.
Here are the 5 key elements that a website must answer in 2019 if it wants to be efficient.
A good SEO
The vast majority of Internet users regularly use search engines when browsing the web. In France, it is mainly Google that is used. It is essential for a site to appear on the first page of results when a query contains certain specific keywords. Indeed, most Internet users do not go beyond this first page. The techniques of SEO (Search Engine Optimization) have become indispensable to obtain such a result. Quality content, external links, internal links, relevant keywords … All these tips must be taken into account.
The user is an impatient person who does not want to waste time looking for information on a site. This characteristic must push the sites to propose a navigation that is as ergonomic as possible. Thus, the user must be able to explore the site intuitively. The trend in 2019 is to simplicity and the clean site where everything is done to minimize the number of clicks to access specific content.
A neat design
A quality website must have a clean design. Not only must the navigation be pleasing to the eye, but the design makes the site stand out from the competition. Everything must be reflected, be it the colors, the font, the background, the images. Today we must instead favor a clear and uncluttered design, which does not tire the eyes and which is not rough. The theme of the site can also influence the design. Nothing must be left to chance.
Optimization for all media
Nowadays, surfers no longer browse only from their PC. They also connect through their smartphone and tablet. A site must be adapted to each of these platforms. This is called responsive web design or adaptive website. This technique is to allow the browsing experience is pleasant for each medium, regardless of their screen resolution. To achieve such a result, it is best to use a web development agency and design, so that your site is perfectly optimized for all media.
Take into account social networks
Impossible in 2019 to neglect the importance of social networks. They are a visibility tool for the site. The SMO (Social Media Optimization) gathers all the techniques allowing to increase the traffic and the visibility of the site thanks to the social networks. The site must integrate some social networks. The most used being Facebook and Twitter. Depending on the theme of the site, more specialized social networks may be more relevant. This integration is most often done by a simple icon pointing to the corresponding social network.