How to successfully launch your website

You have just created your website, there is more to put it online. You think you have finished your job and you are satisfied with the work done. In fact, it is now that the work begins. It will be necessary to make live this site and especially to offer a successful launch.

Enjoy your network

When you put your website online, let it know. For this, nothing more simple than to communicate it to your close relations, friends, professional partners. They will constitute your first core of visitors and are those who will engage word of mouth. Sometimes they are not solicited by modesty or fear of disturbing them; most of the time it will not bother them and they will be happy to help you out.

Tell your friends that you have a new website is even more interesting because you will have quick feedback. Someone you know will be more likely to give you an honest and honest return on what works and what is less clear. When your site is in the bath, you will very rarely have feedback (positive or negative) from users; then only the statistics can give you qualitative indications.

Send a mailing

Another effective way to discover your site and inform your contacts through a mailing. A mailing, if it is targeted and interesting will be effective. Often, this tool is decried because it is haphazardly given the chance to unsorted mail lists; therefore the results are often bad.

If your list of mails is well sorted, if your mailing is clear, you can hope to have an opening rate of + 20%.

Of course, for it to remain effective, a mailing supposes a certain number of recipients. At less than 100 recipients, interest remains low; but if you already have a list of 500 contacts, this remains an excellent means of communication.

Set up an AdWords campaign

And after ? How to make your website known to potential customers? If the natural referencing of your site can take several months before giving convincing results, setting up an Adwords campaign can bring you traffic quickly. This allows you to be quickly visible on the first page and to guarantee a certain number of clicks.

The principle is simple: you determine keywords, a budget, a duration and your camapagne is launched.

Enjoy your notoriety

Your site may not be your first action on the web. You probably already have a Facebook profile, a Linkedin or Viadeo profile, maybe a Twitter account. Take advantage of these platforms to relay the launch of your website. This will expand your audience and generate new inbound links to your new site.