The Apple TV app arrives on Amazon Fire TV devices

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Just one week before launching its TV service, Apple introduced the Apple TV app on Amazon’s streaming devices. The Apple TV app is now available on three different models of Fire TV devices – the Fire TV Stick 4K, the Fire TV Stick (2nd generation), and the Fire TV Basic Edition – with support for other upcoming models .

In addition, it is available for download in France, the United Kingdom, Germany, Italy, India, Spain, Canada and the United States. You will need a 2nd generation Fire TV Stick or the Fire TV Stick 4K model. For users in more than 50 countries, the Apple TV app is available on the Fire TV Basic Edition.

The application will allow you to watch the content of Apple’s streaming service, Apple TV +, which will be launched on November 1st. But, it also has advantages for non-subscribers: it allows you to stream all movies or TV shows that you have purchased on iTunes in the past. You can also watch new purchases and rentals from the app, but you will need to make these purchases through another device with iTunes on it.

Apple has previously announced that Fire TV would be one of many third-party platforms on which its application would be launched. It is already available on Samsung TVs, and Apple has said that support also comes on TVs from LG, Sony, and Vizio. Support for Roku devices arrived at the beginning of the month.

We must make the service profitable
Although Apple generally only serves customers who are willing to buy its own hardware devices, things have been a bit different for Apple TV +. Apple knows that it has to reach a wide audience to make the subscription service at € 5 a month a profitable business, and that’s why it is suddenly ready to extend access to iTunes purchases wherever people look at it. television. If the content is not easily accessible, people will be more likely to choose other services. And, this is not the choice that is missing on this market.

With Netflix, Amazon Prime Video, Hulu, Sling TV and dozens of other video subscription services competing for consumer dollars, it will be interesting to see how much Apple can do damage. Not only will the service have limited content when it launches, but Disney + will closely watch its launch on November 12th. Apple’s video streaming service will be launched next Friday with nine original shows, most of which will premiere with their first three episodes, including new weeklies.