Freelance recruitment: the most wanted trades by the customer.

The data are derived from the statistics of the year 2018, the sample selected has more than 2300 advertisements published by professionals in search of the ideal talent. This ranking illustrates the main research trends in freelance recruitment. Advertisers have the option to choose from 105 listed trades.

List of the most wanted trades

Web Developer
Editor
Graphic designer
Front-end developer
Webdesigner
Commercial
Back-end developer
Designer
Community Manager
Mobile Developer

Developers: always the most requested, in a context of talent shortage.

Like last year, the business of Web Developer is the most prized by customers and ranks at the top of the podium. Then comes the job of editor who positions himself in the second place of the list, always without change compared to last year. The profession of graphic designer arrives in third place this year, it progresses 2 places compared to the previous edition.

If the developers are by far the most wanted profiles, they are not the most numerous to register on the platform. Read the article: who are the freelancers in 2019?. Indeed, the most represented trades are the editors and the graphic designers among the registered in 2018.

We had already mentioned the relationship between supply and demand for freelance skills in the code trades, with a real difficulty for customers to find technical profiles. Whether it’s the Web Developer’s business, front-end, back-end or mobile, this trend is confirmed this year.

Note, the presence of mobile developers in the tenth place of the ranking, which illustrates the need for talents dedicated to the development of native applications (on Android or iOS) or adaptation of websites to make them “responsive”. Here, the job as such is less important than the technology of choice of freelance.

The hybridization of trades, a stake in positioning for freelancers.

More and more freelancers decide to complete their professional career through trainings that allow them to add ropes to their bows. Many of them have to evolve their profile and offer them, depending on demand and opportunities, hence the emergence of hybrid profiles, sometimes combining a priori antagonistic trades.

With self-training, Web designers are no longer limited to creating graphic models, they tend to manipulate code, in integration and even in pure development. This allows them to gain additional sales, and to offer end-to-end site creation services (from design to programming).

According to the same logic of “Swiss digital knife” and driven by the growth of inbound marketing, community managers are happy to focus on content creation activities: writing, creating infographics, presentations, etc. in order to propose comprehensive editorial strategies, not just for social networks.

If you want to convert or complete your course, do not hesitate to consult sites specialised in training, to give you an idea of the skills required and the realities that cover the headings (sometimes unexplicit). The business cards of Cegos can guide you on certain professions of the digital (Traffic Manager, UX Designer, Social Media Manager, etc.).