What is Sitecore?

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Sitecore is a CMS created in .NET, the development platform of Microsoft.
CMS stands for Content Management System, Content Management System in French. It is a tool that allows webmasters to edit the content of their site without having to modify the code.

Without CMS, every change to a website (even the replacement of a single word or image) would require the intervention of a developer to make the requested change in the code.

With a CMS, no need to put your hands in the grease! The design and implementation of the structure are still implemented by developers by coding, but any changes to the content can be made directly from what is called a back office. It’s an interface from which webmasters can change text and image content without having to edit or even see a single line of code.

You may have heard of Drupal, WordPress, Joomla, Magento, Umbraco or Adobe Experience Manager, which are also CMS.

Some CMS are more suitable for quite simple sites, like WordPress, while others can be used for more complex implementations, and on a larger scale. WordPress is perfectly suited to a showcase site or an institutional site, but when you want to deploy the same site in many countries, or implement more complex features such as coupons for example, Sitecore may be more suitable.

Among Sitecore’s major customers are brands such as L’Oreal, AccorHotel, Suzuki, Carrefour, Suez and Carglass, among others. It is a solution not very widespread in France, but very known in other regions, in the United States in particular.

Sitecore, a complete panel of tools for webmasters and marketing teams

As noted above, content editing is the basis of a CMS. Sitecore is a CMS, it offers of course these features: create and / or edit articles and product sheets, change texts and images … But Sitecore is not only a CMS, they present themselves as a complete platform Digital Experience. In this context, they offer a whole range of complementary tools, which can respond to multiple digital problems: the experience of webmasters, the experience of site users, but also the analysis of data and even CRM activities.

Experience editor
A WYSIWYG (What You See Is What You Get) text editor that allows you to preview pages at the same time as you edit them
Marketing automation
Orchestrate marketing activities based on user data
emailing
Disconnect instant emails or recurring campaigns, with direct access to user behavior data
A / B testing
Test and improve your site directly from the CMS
Analytics
Analyze all the data about your consumers and your site, and create custom dashboards
Launchpad
Access all these features from an intuitive interface