Netflix’s algorithm competes with humans

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Today, when we connect to Netflix, the app offers us a whole bunch of movies and series according to our tastes, behavior and habits. If it is also possible to sort the works according to specific categories, it should be known that the suggestions are created from scratch by a home algorithm.

This is what makes Reed Hastings’ firm strong: its ability to know our personality at your fingertips and to draw up a complete profile of our preferences. What is now a true artificial intelligence has enabled the firm to raise more than three billion dollars since its creation in 1997.

Bespoke playlists
The change of the day concerns precisely this curation of content, which will therefore be carried out for the first time by humans. This time, Netflix experts personally choose titles to create “Collections”. Like what YouTube or Product Hunt offers, with the difference that at the moment users can’t do it themselves.

If the concept has something to seduce (I almost never click on the proposals of the algo), it is not so new. Indeed, it must be remembered, the Californian company still offers to rent DVDs, and this service has already welcomed this novelty.

A few examples
But then concretely, what can we expect from Collections, which are at the moment only a simple test on iOS?

The subjects are vast and cover the whole of the seventh art, to the delight of moviegoers and seriesvores. Among other things, we can discover a list of series with very short episodes, Oscar-winning films, a subjective selection of comic videos, adventures around art, etc.