Making sure you have the funds for a marketing strategy is the key to achieving your goals and demonstrating the potential of a marketing service.
Negotiating budgets is always a delicate process, especially when the funds needed to make a difference are limited. Whether you have to negotiate with your CEO or someone else, this can be a difficult and sometimes tricky scenario.
Yet having the right level of funding for your department can make the difference to your marketing strategy. So how do you convince your superiors that investing in marketing is essential?
Context is the key
For your DG, marketing is a department among others and funds are not scalable. This means that it must make difficult decisions to determine the funding levels of each service.
In order for your marketing to be at the top of the list, it will have to be contextualized. You will have to demonstrate that marketing brings more value to the company as a whole. The best way is to provide evidence, including the effect of previous campaigns on the company’s goals.
Perhaps they have generated more traffic to your website by increasing conversions or promoting brand awareness, all key factors in the overall success of a business. This makes it possible to register marketing plans in the broader context of the company, to integrate them into your objectives.
Present them with numbers
Managers and decision-makers are interested in numbers, so you need to give them figures they can understand. This can be difficult if you feel that your results are limited by a lack of funds. However, there are many statistics showing the potential of marketing.
Of course, it’s best to have numbers from your own campaigns, but all you can get to prove that marketing can help achieve the company’s goals will be helpful. With this data, you can demonstrate that marketing is a science, something that can yield proven results, not a vague area where fingers are crossed for good results.
Prioritize your profiles
Profiles affect all business sectors, which means your manager is likely to talk about it with confidence. Why not discuss your marketing strategy for the future? Measure how your customers feel about your business, what they value most, and determine how your goals can help you achieve it.
If you are able to link a key character to your marketing business goals, your pitch will probably be very successful.